Meet The Team

Founder & CEO

BRYAN "IRIS" CUELLO

With more than a decade of hands-on experience in live event production, Bryan Cuello has built his career turning ambitious ideas into large-scale, flawlessly executed experiences.Bryan mastered the complexities of event logistics, staging, and technical production while overseeing projects for some of the region’s most high-profile events and institutions. His production portfolio includes the 2024 NFL Draft, game operations for the Detroit Lions, political campaign events, and productions for Michigan State University. Through X Presents, Bryan brings creative vision and production precision together to transform concepts into unforgettable live moments. His approach allows him to work seamlessly with clients, and technical crews to deliver impactful live experiences from concept to reality.

Partner, COO

ARBOR LACLAVE

Arbor Laclave brings a powerful blend of operational discipline and entrepreneurial leadership. As a current Sergeant First Class in the U.S. Army Reserves, he specializes in command and control (C2), logistics, coordination, and high-pressure operational execution—skills that translate directly to large-scale event production. He has a broad range of extensive experience in business, medicine, retail, fashion and security; and is the former owner of Noir Leather, which he successfully operated for four years, growing revenue while building a strong brand presence. In this field, his experience includes music events, fashion show production, military formals. At X Presents, Arbor ensures that every production is executed with precision, structure, and operational excellence.